I got the below email from Amazon this morning after having ordered a new International Kindle. They’re giving me a $20 refund because they decided to drop the price! This cements my status as a very loyal Amazon customer. I have an Amazon Prime membership, getting free Second Day Air shipping and Overnight Shipping for $3.99 per item. Their prices are excellent and I don’t need to waste time driving to town and shopping, so what’s not to like? When you find WalMart contacting you after a purchase, offering to give you a $20 refund because they just dropped the price, let me know. In the mean time, I’m even getting some of my groceries from Amazon. The email:
Good news! Due to strong customer demand for our newest Kindle with U.S. and international wireless, we are consolidating our family of 6″ Kindles. As part of this consolidation, we are lowering the price of the Kindle you just purchased from $279 down to $259. You don’t need to do anything to get the lower price–we are automatically issuing you a $20 refund. This refund should be processed in the next few days and will appear as a credit on your next billing statement.
We’ll also send you a follow-up e-mail to confirm the refund once it has been completed.
We hope you enjoy your new Kindle. Please send us your feedback at: Kindleemail@example.com
The Kindle Team
I’m pretty sure Amazon is hitting back against the Barnes & Noble Nook ebook reader announcement as well.